About The FaQtory
Ray Kuik, owner of The FaQtory, a Canadian based branding and marketing communications firm, immediately connected with the emotion and passion buried within Sam Bracken’s personal life story, and recognized the importance and “responsibility” of sharing it with the world.
Ray: “It has been said that ‘a picture is worth a thousand words.’ In Sam’s tragic, to ultimately heart-warming story, words alone could not capture the hurt and despair, hope and triumph of a lost life gained. Sam’s story is so real, so poignant, so powerful and important, that even a thousand pictures can provide but a snapshot in time of his magical journey. This very organic and human portrayal, it is hoped however, will at least serve to inspire the thousands who see themselves in Sam’s darkest shadows, lifting them up with a powerful and renewed sense of self and hope.”
Companies and organizations throughout North America, regularly seek out Ray and his talented associates to help infuse their marketing communications with what Ray calls the “emotion quotient.” Ray’s legacy of success in helping corporations and individuals connect with their target audience and markets, stems from a personal conviction that “today’s business is no longer about selling a product, but rather about selling a feeling.” A feeling, or “feelings,” that inherently connect with the human spirit, and infuse confidence, respect, and trust into consumer relationships at the highest levels.
A team led by Todd Krostewitz, FaQtory Creative Director, designed “My Orange Duffel Bag” to appeal to our senses on many levels, in order to ensure an intimate and connected experience with the inspirational content within. The dramatic scenes of Sam’s life lift from the pages throughout, as if you were walking alongside him on his riveting journey of self discovery, hope, and renewal!
The FaQtory has worked with large North American firms in creating and developing dynamic brand identity campaigns and marketing communications, including online and Web 2.0 communities for organizations such as FranklinCovey Co. and School Specialty Inc. (education market leaders). Other significant clients include Schussler Creative (creators of RainForest Café, T-Rex Café and world renowned themed restaurants), Mattel, Hummer, Lucas Oil, Bosch Power Tools, Levy Restaurants, British Petroleum (BP), and Starbucks. The FaQtory has a storied history and strong expertise in providing “edutainment” based communications solutions for a diverse clientele, developing creative techniques and messaging stimulus to reach people with different learning styles, in entertaining and memorable ways.
